Digital Marketing

Marketing Manager,

Diligite Ltd.

CEO, Diligite Ltd. 

Trainer, 8IT Project, BHTPA.

• Understanding the landscape of digital marketing, including its various channels and platforms.
• Exploring the evolution of digital marketing and its increasing importance in modern business strategies.
• Introducing key terminology and fundamental concepts such as digital marketing funnel, conversion optimization, and customer journey mapping.
•  Providing context for the entire digital marketing course.

• Delving into the basics of marketing strategy, including market analysis, segmentation, targeting, and positioning (STP). 
• Identifying target audiences and understanding their needs, preferences, and behaviors. 
• Exploring the application of the marketing funnel in strategy development
• Understanding how to align marketing objectives with different stages of the customer journey.
• Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing objectives and goals aligned with business objectives.
• Establishing a strategic framework that guides digital marketing efforts effectively.

• Emphasizing the importance of having a business website as a central hub for digital marketing activities. 
• Exploring website optimization techniques for improving search engine visibility (SEO), including keyword research, on-page optimization, and technical optimization. 
• Understanding the user experience (UX) and user interface (UI) design principles to enhance website usability and conversion rates. 
• Introduction to copywriting for websites: Crafting compelling website copy that engages visitors and drives conversions.

• Providing an overview of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their respective audience demographics and engagement features. 
• Developing a comprehensive social media strategy encompassing goal setting, audience targeting, content planning, and performance measurement.
• Exploring content creation best practices and community management strategies to foster engagement and brand advocacy on social media. 
• Introduction to social media advertising: Understanding the different types of social media ads, ad formats, targeting options, and budgeting strategies.

• Exploring the different types of social media advertising options available on popular platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
•  Demonstrating how to create and optimize social media ads, target specific audience segments, set advertising budgets, and measure ad performance. 
• Discuss advanced social media advertising tactics such as retargeting, lookalike audiences, and A/B testing for enhanced campaign effectiveness.

• Providing an in-depth understanding of SEO principles, algorithms, and ranking factors that influence search engine results. 
• Exploring both on-page optimization techniques (e.g., meta tags, content optimization) and off-page optimization strategies (e.g., link building, local SEO). 
• Analyzing SEO performance metrics and leveraging tools like Google Analytics and Google Search Console for continuous optimization and improvement. 
• Introduction to SEO copywriting: Writing SEO-friendly content that ranks well in search engines while engaging and informing the audience.

• Introducing the concept of paid advertising and its role in digital marketing campaigns. 
• Guiding students through the process of setting up and managing PPC campaigns on platforms like Google Ads and Bing Ads. 
• Exploring advanced PPC strategies such as keyword targeting, ad copy optimization, bidding strategies, and campaign optimization for maximum ROI.

• Discussing the importance of email marketing as a cost-effective and personalized communication channel. 
• Covering the entire email marketing campaign lifecycle, including list building, segmentation, email design, automation, and performance tracking. 
• Exploring best practices for crafting compelling email content, optimizing subject lines, and minimizing spam filters to improve deliverability and open rates. 
• Introduction to email copywriting: Crafting persuasive email copy that drives opens, clicks, and conversions.

• Understanding the role of content marketing in attracting, engaging, and converting target audiences.
• Exploring various content formats (e.g., blog posts, videos, infographics) and distribution channels (e.g., social media, email, websites). 
• Developing content marketing strategies aligned with business objectives, target audience interests, and SEO goals to drive organic traffic and lead generation.
•  Introduction to content copywriting: Crafting engaging and informative content that resonates with the target audience and drives desired actions.

• Introducing digital marketing analytics tools and platforms for tracking and measuring campaign performance. – Analyzing key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI to evaluate marketing effectiveness. 
• Leveraging data-driven insights to optimize marketing strategies, allocate budgets effectively, and drive continuous improvement in campaign performance.

• Understanding the role of influencer marketing in leveraging the authority and reach of influential individuals to promote products or services. 
• Identifying suitable influencers based on audience demographics, niche relevance, and engagement metrics.
• Negotiating and managing influencer partnerships effectively to achieve campaign objectives and maximize ROI.

• Exploring advanced marketing automation tools and techniques for streamlining repetitive tasks, nurturing leads, and optimizing customer journeys.
•  Developing multichannel marketing strategies that integrate various digital channels (e.g., email, social media, search) for seamless customer experiences and enhanced campaign performance.
•  Discussing emerging trends and future directions in digital marketing, and empowering students to adapt and innovate in the ever-evolving digital landscape.