Digital Marketing
About Course
Course by:
IT Business Incubator, CUET
Chattogram-4349, Bangladesh.
Phone:
+88 01978-464904, +88 01601-063910
For More Details:
By the end of this course, learners will be able to:
- Gain comprehensive knowledge of various channels and platforms in digital marketing.
- Develop skills in market analysis and strategic planning.
- Attain practical expertise in SEO, social media, email, and content marketing, as well as proficiency with various marketing tools.
- Acquire the ability to run successful campaigns using advanced strategies, such as PPC advertising, social media marketing, and marketing automation.
- Develop and integrate multichannel marketing strategies.
- Master advanced marketing automation techniques.
- Understand digital marketing analytics tools and key performance indicators (KPIs).
Schedule (Phase - 02)
Offline Batch: Friday & Saturday 10.00 am to 1.00 pm
Online Batch: Sunday & Tuesday 6:00 pm – 9:00 pm
Pre-requisites:
- A foundational understanding of computer software
- Basic proficiency in Internet usage
Course Coordinator:
Dr. M. Moshiul Hoque
Professor, Dept of CSE, CUET
Director, IT Business Incubator in CUET
Former Dean, Faculty of Electrical & Computer Engineering, CUET
Chair, IEEE Bangladesh Section
Trainers
1. Md. Mosharraf Hossain
CEO, Diligite Ltd.
Trainer 8IT Project, BHTPA
2. Sheikh Monirul Hasan
Digital Marketing Consultant, Diligite Ltd.
3. Ishaque Mozumder
Project Manager, Diligite Ltd.
Course Modules
- Module 1: Introduction to Digital Marketing
- Module 2: Fundamentals of Marketing Strategy
- Module 3: Website Basics and Optimization
- Module 4: Social Media Marketing (SMM)
- Module 5: Social Media Advertising
- Module 6: Search Engine Optimization (SEO)
- Module 7: Pay-Per-Click (PPC) Advertising
- Module 8: Email Marketing
- Module 9: Content Marketing
- Module 10: Analytics and Data Interpretation
- Module 11: Influencer Marketing
- Module 12: Advanced Digital Marketing Strategies
Learning Outcomes
By the end of this course, participants will:
- Gain a comprehensive understanding of the digital marketing landscape, including various channels, platforms, and their significance in contemporary business strategies.
- Develop proficiency in fundamental marketing strategies, including market analysis, segmentation, targeting, and positioning, and learn to align marketing objectives with different stages of the customer journey.
- Acquire practical skills in website optimization, social media marketing, search engine optimization, email marketing, and content marketing, along with the ability to craft compelling copy for digital platforms.
- Master advanced digital marketing strategies, such as pay-per-click advertising, analytics interpretation, social media advertising, influencer marketing, and marketing automation, to drive successful campaigns and adapt to the evolving digital landscape.
FAQ
Who Can Enroll in This Course?
This course is designed for individuals interested in pursuing a career in Digital marketing.
Ideal participants should have:
- A foundational understanding of computer software
- Basic proficiency in Internet usage
Who are the trainers for the course?
Our courses will be conducted by a combination of faculty from CUET and industry experts, ensuring a comprehensive and practical learning experience.
Is the course offered online or offline?
We offer the course in both formats. You can enroll in either an online or offline batch, depending on your convenience.
Will class recordings be available?
Yes, recordings of each class along with additional educational materials will be accessible on your dashboard within 24 hours after the class concludes.
What type of certificate will be awarded upon course completion?
Upon successfully completing the course and passing the assessment, you will receive a certificate issued by CUET. This certificate will serve as proof of your skills and knowledge.
Is a waiver available, and how can I apply? What percentage can I expect?
Yes, waivers are available. To apply, accurately fill Waiver Application form and submit it. After submission, you will need to take an online assessment test. Based on your application, CV, and assessment results, waivers ranging from 20% to 30% may be granted.
How can I enroll?
You can enroll either online through our website (www.itbi-cuet.com) or by visiting the office directly. Register on our website and select your desired course by clicking the ‘Enroll Now’ button. If you have a waiver coupon, apply it before confirming your cart. Then, proceed to checkout and complete your payment using the SSLCommerz gateway. For detailed instructions, please refer to the file: Enrollment Process.
Can I enroll in multiple courses?
Yes, you can enroll in multiple courses. However, please ensure that the schedules of the courses do not overlap.
Can I switch from online to offline batches or vice versa?
Generally, batch changes are not permitted. However, you may contact the authorities for special circumstances to discuss your request.
I live far from CUET; is there accommodation available for offline batch students?
Yes, there is accommodation available at the IT Business Incubator’s dormitory, with a cost of 600 BDT per night.
Course Content
Understanding the Landscape of Digital Marketing
Introduction to Marketing Strategy
Importance of Having a Business Website
SEO & Website Optimization
User Experience (UX), User Interface (UI), and Copywriting
Understanding Major Social Media Platforms
Developing a Comprehensive Social Media Strategy
Advanced Social Media Practices
Mastering Facebook and Instagram Advertising
Analytics and Data Interpretation
Influencer Marketing
Advanced Digital Marketing Strategies
Student Ratings & Reviews
